Write Captions, Emails and Descriptions

Writing content is one of the biggest time drains for a small business. Instagram captions, product descriptions, customer emails, WhatsApp replies, a quick blog post: each one takes longer than it should. AI handles all of this well — as long as you give it the right context.

Set up your Adam Bike HQ project first

The single most valuable thing you can do is set up your Adam Bike HQ project in Claude once, with your context file loaded. From that point forward, Claude knows your brand voice, your prices, your Dubai locations, and your customers. You stop explaining your business in every conversation and start working immediately.

Every prompt on this page becomes much sharper when it runs inside your Adam Bike HQ project. Claude does not need to be told “we sell Dutch bikes in Dubai” if it already knows that. You only need to give it the specifics of the task.

If you have not set this up yet, start with the context file guide first. It takes 20 minutes and pays off every single day.

The prompt formula

Every good writing prompt has five ingredients. You do not need all five every time, but the more you include, the better the result.

  1. Task: What do you want? (Write a caption / Draft an email / Describe this product)
  2. Context: What is the situation? (New cargo bike arriving / Customer asking about delivery / Ramadan promotion)
  3. Tone: How should it sound? (Warm and friendly / Professional / Excited)
  4. Format: What shape should it take? (150 words / 3 bullet points / 2 paragraphs)
  5. Example: A sample of how you write, or a previous piece you liked

With your context file loaded in your Adam Bike HQ project, Claude already knows your brand voice. You mainly need Task + Context for most prompts. Use the examples below as starting points and adjust the specifics to your current situation.

Instagram captions

Tip
The best Instagram captions come from editing AI output, not using it raw. Generate 5 options, pick the best one, adjust 2-3 words. Faster than writing from scratch, better than pure AI.

Instagram is where Adam Bike lives. The real efficiency gain is not writing one caption faster — it is batching a whole week in one 3-minute session.

For a single post — adjust the bike, the price, and the location to match what you are promoting right now:

Try this promptWrite an Instagram caption for Adam Bike. We just got a new delivery of Gazelle e-bikes. Retail AED 5,999. Perfect for school runs and commuting in Jumeirah. Lifestyle tone, not sporty. Mention BNPL is available. End with a question. Under 120 words. Include 5 hashtags.

For a batch of 5 captions — the real time-saver. Do this once a week, pick the best, schedule them, done:

Try this promptWrite 5 Instagram captions for Adam Bike for this week. Topics: 1. Morning ride at Kite Beach on a Dutch city bike 2. Cargo bike for the school run (Arabian Ranches families) 3. The return of cycling season (October, cooler weather arriving) 4. Kids balance bike as a birthday gift idea (under AED 650) 5. Our Al Quoz showroom, come test ride any time Each caption: under 100 words, warm tone, end with a question or soft CTA. Include 4 to 6 hashtags each.

Automate the whole thing with Claude Schedule — set this up once, and Claude drafts your weekly content batch automatically every Sunday evening without you having to open Claude at all:

Set this up once in Claude Desktop/schedule weekly on Sunday at 6pm: Write 5 Instagram captions for Adam Bike for the coming week. Mix of topics: product highlight, Dubai lifestyle, seasonal content, family moment, behind the scenes. Save to my content folder.

For a carousel post (multiple slides):

Try this promptWrite a 5-slide Instagram carousel script for Adam Bike. Topic: "5 reasons to buy a Dutch bike instead of a regular bike for Dubai." Each slide: headline + 2 sentences of body text. Keep it practical and lifestyle-focused, not competitive or gear-heavy.

Connect your content calendar via Google Drive

If you keep your content calendar in a Google Sheet or Google Doc, you can connect Google Drive to Claude via the MCP connector. Then instead of copying your plan and pasting it, you can simply say:

“Read my content calendar in Google Drive and write this week’s Instagram captions based on what is planned.”

Claude reads the spreadsheet directly. No copy-paste, no manual upload. Set up the Google Drive connector once via Composio (see the tools page for details).

Product descriptions

Product descriptions on Shopify should answer the customer’s real question: “Is this right for me?” Lead with the lifestyle and benefit, then give the specs. Adjust the bike name, price, and specs to match your actual listing:

Try this promptWrite a product description for the Shopify listing of a Dutch-style electric city bike. Name: Gazelle Ultimate T10 HMB. Price: AED 5,999. Key specs: 10-speed Shimano, Bosch motor, 65km range, step-through frame. Target buyer: Dubai expat parent, school run and weekend rides. Lead with lifestyle benefit, then specs. Under 200 words. Include BNPL mention. No sporty language.
Try this promptWrite a short product description for a kids balance bike. Price: AED 450. For ages 2 to 5. Target buyer: expat parent in Dubai, buying as a gift. Friendly, warm tone. Under 100 words.

Customer emails

For formal inquiries, longer orders, or follow-up emails. Adjust the details to match the real customer situation:

Try this promptDraft an email from Adam Bike to a customer who requested a quote for a cargo bike. They have two children, live in The Springs, and are interested in a box cargo (bakfiets) for school runs. Include: price range (AED 7,500 to AED 12,000), BNPL option, invitation to visit the showroom in Al Quoz for a test ride. Warm, professional tone. Sign off from "The Adam Bike Team."

WhatsApp templates

WhatsApp is your main customer communication channel. Build a library of templates once and your whole team can use them. Keep replies short, warm, and helpful:

Try this promptWrite 5 WhatsApp reply templates for Adam Bike: 1. Customer asking about delivery time 2. Customer asking if we have a specific bike in stock 3. Customer asking about service pricing 4. Customer complaining about a delayed order 5. Customer asking for a test ride appointment Each template: under 60 words, friendly tone, leave placeholders in [brackets] where specific details need to be added. Sign off as "Adam Bike."

Save the outputs in your Adam Bike HQ project. Your team can access shared projects in Claude Teams — everyone uses the same templates and stays on-brand without rewriting from scratch.

Blog posts and longer content

Once in a while you want a longer piece for SEO or to share on social. Start with this structure and adjust the routes or season to what is relevant right now:

Try this promptWrite a 500-word blog post for the Adam Bike website. Title: "The best cycling routes in Dubai for families." Include: Kite Beach, JBR promenade, Al Qudra cycling track, Palm Jumeirah. Mention October to April as the best cycling season. Lifestyle tone, practical tips. End with a soft CTA to visit our showroom or browse bikes online.

Making AI output sound like you

Claude does good work with your context file, but you will sometimes want to add your personal voice. After Claude drafts something, try this — the more examples you give Claude of your own writing, the better it learns your voice:

Try this promptRewrite this caption to sound more like me. I want it warmer, a bit more casual, like texting a friend. Here is a caption I wrote myself that you can use as a reference: [paste your own example]

The 5-minute content session:

Every week, spend 5 minutes with Claude. Start a conversation in your Adam Bike HQ project. Give it the topics you want to cover this week. Get 5 captions. Pick the best 3, schedule them. Done.

The goal is not to copy a prompt and send it unchanged. The goal is to spend 5 minutes adjusting the context (this week’s product, this week’s topic, this week’s Dubai moment) and get polished content that sounds like you.